You should be well informed by now, if you run an e-commerce platform, about the importance of implementing social media marketing strategies and the role it plays in online shopping.
More consumers are continuously turning to social media to make purchasing decisions.
The stakes are high in making your brand relevant in the e-commerce space.
Despite the challenges, there are tried and proven tactics that could help your brand find its way into the crowded digital marketplace. One of these proven tactics, is to fully accept the concept of integrating social media as part of your online marketing strategy.
It’s well proven through different studies, that brands that engage through social media gain more customers, more revenue, and more brand reputation when compared to brands that don’t.
This will take your brand to the next level, but the main challenge is knowing where to start from.
But you have to consider the following below before we dive into the marketing strategies
Begin with the basics:
Sales are usually driven by traffic in the e-commerce space. However, using social media to attract customers to your ecommerce website is easier said than done.
The following are required to sustain success when taken into account
This is very essential in order for you to attain success. But you have to be very specific when setting your goals. This will help you to measure your online progress as well as propel your marketing strategy forward.
The focus of some of the social media goals are on;
- Driving traffic to your eCommerce website
- Creating brand awareness
- Generating sales or leads
- Enhancing public relations
- Establishing online authority
Understand your customers’ content needs:
You need to have a good knowledge of your customers’ desires before you start posting on social media. This will make it easier for you to customize your content to meet up with their demands.
Take advantage of data
Insights and data on your customer behaviour are provided by your website’s analytical tools. This can be used for creating a good user experience for your site’s visitors.
You can analyze your customers’ behavior, which includes most viewed content, the source of your website’s traffic, content engagement, and when your site’s visitors engage with your content.
You can discover the best social media practices with those insights. This can be done by posting at the right times, curating certain types of content, etc.
Don’t sell, Share only
Most users of social media visit these platforms with the intent of socializing, not shopping.
So as a business exec/owner, you need to first establish rapport by building trust through the sharing of credible information.
This may be in the form of sharing social proof of your eCommerce service or providing free giveaways to your customers, which helps to instill trust in your viewers before you start selling to them. If all you do is only to sell, then you stand a risk of losing customers.
Alongside creating your social media strategy, it is important to define ways in which you will define how to go about tracking and monitoring your progress and change in consumer behavior.
You can execute this by creating reports based on your reach, engagement, and conversion to help you adjust your social media strategy based on trending changes.
After analyzing the basics, it is best that you use these five social media marketing strategies to boost traffic, and grow your e-commerce business.
1.Create, curate and share your content
Take a second to think about the content you share. If all you do is just to promote your products, there are likely chances that your followers will burn out fast.
And as your followers drop continually, the less your new content will be seen by viewers.
Grow up engagement by sharing interesting repurposed content. This is known as content curation. When you repurpose similar posts to yours, you keep your readers glued by always providing new information.
Content curation entails:
- Planning relevant and interesting topics that your audience will love.
- Searching for similar content from others that ties to your target’s interest.
- Using social media to share only the best possible information.
Sales and traffic generation will be increased over the long run by well-optimized content.
2. Optimize Social Media Posts
A great way to increase visibility of your posts through search is using high-conversion keywords. You can reach an even larger audience, other than just your direct followers.
Similar to the SEO process, your aim should be to make sure that you are using keywords to help you increase your reach. You can easily achieve this by performing keyword research or by using content from your website as your post on social media.
Keyword research entails seeking for the terms that your target customers are always searching for to find content related to your niche, business, products, or services, and then strategically using them on your posts to reach out to a lot of people.
And also you can add visual elements on your posts as you publish them to quickly grab the eye of your readers even when they are busy scanning through social media.
3. Engage your followers
Mostly when people like your post, they tend to comment on it. It will equally be important to reciprocate and provide feedback to these interactions.
Ensure you monitor your posts by asking questions, responding to comments, or even thanking them. This shows that you truly care about them, giving your business a personal touch and serving to their needs other than just selling to them.
The following are ways that you can improve your engagement
- Associate with groups in your niche – this is a good way to keep tabs with the conversations happening around your industry, trending hashtags, and keywords.
- Groom relationships with influencers – influencers play a major role in helping boost your brand’s reach as well as an increased trust factor.
- Host live chats – Live chats are perfect for having real-time conversations where you get to interact one-on-one with your customers as if they are physically there with you.
4. Blogs are considered social media also
Like other social media platforms, blogs offer a platform where content is published to receive views, shares, and comments.
Including regular blog outreach as part of your social media marketing strategy is an effective way to increase traffic and drive sales to your e-commerce business page.
This is the approach that most successful brands in this industry have taken and it worked out fine for them.
Reaching out to bloggers and influencers in your niche and working with them to feature your products on their sites will prove invaluable to your ecommerce brand.
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5. Use social reviews
None of your products or services will sell better than when a happy/satisfied customer does the review for you.
Let your clients do the marketing and reviews for you by sharing their product reviews or testimonials on your eCommerce website.
Nothing brings more value to your brand’s product/service than a product review. People are more open to purchasing something with social proof.
According to a report by Search Engine Land, about 88% of respondents said they trust online product reviews as much as they trust recommendations from people close to them.
I know most of you won’t really know where to start from. You can use apps such as Yotpo to get more engaging product reviews on your eCommerce website as well as on your social media accounts.
Here are ways to get the best out of reviews;
- Always monitor customer reviews and ratings, wherever you find them.
- Always make sure that you quickly respond to negative reviews.
- Always ensure balance between posting both positive and negative reviews.
- Also make sure you use tracking metrics to monitor the impact of the review you post.
Ensure you encourage your prospects to leave reviews after they make a purchase. Send follow-up emails and ask them to visit your website and leave a review of your products or services.
Scaling your business is a daunting task, mostly in the highly competitive eCommerce sector. You can put your business right in front of the eyes of your potential prospects by implementing a proper social media marketing strategy.
You can improve awareness, increase your website traffic and conversion, and increase sales by creating awesome content, leveraging your blog, and using social reviews
I’m the cofounder of WealthOnPoint. Business has always been where my interest lies. If you have any business, finance or investment related issue, feel free to contact WealthOnPoint via email [email protected]
Our team is more than happy to help you out.